Who are we?

We are Elevate

It takes courage to begin with.. then, things align.

Founded in August 2024, Elevate Hospitality Consultancy was born from a shared dream of independence and innovation. Just as you envisioned your business, we, Tomás and Guilherme, envisioned a way to revolutionize the hospitality industry.

Two Portuguese entrepreneurs who moved to Amsterdam at similar times, we connected in early 2024, realizing our complementary strengths. Tomás brings over 17 years of hospitality management expertise, while Guilherme contributes 8+ years in digital marketing. Together, we drive the growth and expansion of hospitality businesses with innovative strategies and a shared passion for excellence.

After so many years connected with the amazing field that hospitality is we noticed some patterns that for us, became an opportunity to help hospitality business owners to reach new heights, conquering different dreams and increasing not only the revenue and results from their business but also, their lifestyle.

Hospitality in 2025 can be overwhelming, with endless challenges to stay ahead. We noticed countless business owners struggling to keep up with digital trends and profitability.

At Elevate, we’re not just another consultancy or agency. We merge expertise with a human touch, staying true to the essence of hospitality—working with humans, for humans.

Together, we’ll clarify your next steps and ensure your business thrives as the leader in your niche and city. Let’s grow, authentically and proudly

People

Leadership Team

Tomás Parrinha

FOUNDER

Guilherme Rodrigues

FOUNDER

Vision

We will set a new standard of excellence in the Horeca industry. Personalized service and innovation are our cornerstones for growth. As the most trusted partner for Horeca businesses seeking transformation, we are committed to warm relationships and delivering measurable, impactful results. Just as seas were once unveiled, we’re unfolding a service unlike anything seen before. The rules have changed, and we’re at the front line. Our passion for quality and performance drives continual progress for our clients, elevating their businesses to new heights. The sky isn’t the limit — there is none.

Mission

At Elevate, our mission is to empower hospitality businesses with personalized, high-quality solutions that blend marketing, staff training, and operational innovation. Our drive is to attain measurable results, and we thrive on KPIs and data while fostering one-on-one relationships.

Your business will be our home and we will help nurture it.
Every client feels our deep involvement in their success. We believe that providing the desired results is a reflection of our proven systems, and that is our daily basis. We don’t accept failure — even in the biggest storms. Through hands-on service and an unwavering focus on growth, we Elevate not just the business but the people behind it.